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Enhancement of Marketing Automation Platform with Advanced Campaign Features

vilmate

Advertising & marketing

Technology

Challenges in Campaign Sophistication and Efficiency

The existing platform lacked critical functionality for advanced marketing campaigns, including automated subscriber segmentation, integration with advertising platforms, and robust analytics. High in-house development costs and scalability limitations hindered operational efficiency.

About the Client

A Stockholm-based Marketing Automation technology vendor specializing in email marketing solutions for global businesses

Key Goals for Platform Enhancement

Implement advanced campaign creation and automation tools
Reduce development costs while doubling team productivity
Enable seamless third-party integrations for data synchronization
Improve scalability and performance of marketing operations

Core System Functionalities for Marketing Automation

Drag-and-drop Template Editor for email/SMS campaigns
Facebook Lead Ads integration for subscriber acquisition
Automated messaging workflows via Facebook and email
Magento2 module for user data synchronization
Enhanced statistics monitoring with real-time analytics

Technology Stack Requirements

Angular

Laravel

MariaDB

Redis

Third-Party System Integrations

Facebook Marketing API
Magento2
Facebook Messenger API

Performance and Scalability Expectations

High availability for campaign execution
Scalable infrastructure for growing user base
Secure data handling for subscriber information
Real-time analytics processing capabilities

Expected Business Impact of Platform Enhancement

Projected 50% reduction in development costs with doubled team productivity, enabling faster time-to-market for campaigns. Enhanced functionality will improve client retention through superior campaign performance and cross-platform data synchronization.