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Existing mobile application requires modernization to improve user experience while maintaining service continuity. Need for enhanced analytics capabilities to track user behavior during transition phase and ensure stability across dual application versions.
Multinational financial services provider offering B2B and B2C solutions, requiring digital transformation of mobile platforms
Projected 40% improvement in user retention through enhanced UX, 60% reduction in support tickets via proactive monitoring, and 25% increase in digital engagement metrics. Dual-version capability ensures zero business disruption during transition while enabling data-driven redesign validation.