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Enhancement of E-commerce Customer Experience Through Interactive UI Development

impicode.com

eCommerce

Retail

Consumer products & services

Technical Capability Gap Hindering E-commerce Innovation

Despite owning a vast product catalog, Danhoss faced challenges in maintaining technological competitiveness due to insufficient in-house JavaScript/Vue.js expertise. The existing team required augmentation to develop interactive tools that could effectively leverage their product diversity while maintaining high-quality user experiences.

About the Client

Operator of online stores crazyshop.pl and partybox.pl, specializing in imaginative and unconventional products for occasions

Strategic Development Goals

Develop a scalable interactive tool for product visualization
Augment internal team capabilities through knowledge transfer
Implement agile methodologies for continuous improvement
Enhance customer engagement through responsive UI/UX

Core System Requirements

Real-time product configuration interface
Interactive 3D product visualization
Personalized recommendation engine
Seamless checkout integration
Multi-store inventory synchronization

Technology Stack Requirements

JavaScript

Vue.js

Node.js

RESTful APIs

System Integration Needs

Existing e-commerce platforms (crazyshop.pl, partybox.pl)
Inventory management systems
Customer relationship management (CRM) tools
Payment gateways

Operational Requirements

High-traffic scalability (handles 10x seasonal traffic spikes)
Sub-200ms response time for critical operations
Cross-browser compatibility (IE11+, modern browsers)
WCAG 2.1 accessibility compliance
99.9% system availability SLA

Expected Business Outcomes

Implementation of this solution is projected to increase customer engagement metrics by 40%, reduce cart abandonment rates by 25%, and support 20% annual revenue growth through enhanced product discoverability. The strengthened technical foundation will enable rapid feature deployment during peak marketing campaigns while maintaining system stability.