The client operates a music licensing platform that caters to users seeking licensed music for television, films, advertising, and gaming. Users find the platform's navigation and search capabilities limited, hindering their ability to efficiently discover and preview suitable tracks. These usability issues result in decreased user satisfaction and potentially lost licensing opportunities.
A digital media company specializing in licensing music for broadcast, advertising, and digital content creation, aiming to improve user engagement and streamline music discovery.
The enhanced platform is expected to improve user engagement, reduce search and discovery times, and increase licensing conversions. Performance improvements and new features aim to boost customer satisfaction and retention, ultimately driving revenue growth and establishing a competitive advantage in the digital music licensing industry.