Enhanced Unified Communications Platform for Business Market Expansion

The client faces instability in their cross-platform communication app built on React Native, leading to frequent bugs and crashes that impair user experience. Their current test automation is insufficient, resulting in unresolved issues, while their existing solution is not scalable for market expansion into new regions. Configuration bottlenecks in DevOps processes and legacy code impede development efficiency. These challenges hinder the company's ability to reliably deliver seamless communication services and hinder their growth into new markets.

A mid-sized telecommunications startup seeking to improve and scale its real-time communication application across multiple markets.

• Reduce application crashes and stabilize user experience by resolving existing bugs and bugs backlog, aiming for a 50% decrease in system incidents within the first six months.
• Implement and automate comprehensive test coverage across all app components to improve reliability and facilitate continuous deployment.
• Refactor and optimize app architecture to enhance scalability, performance, and maintainability for expansion into new markets.
• Address DevOps bottlenecks in CI/CD pipelines through best practices and configuration improvements to enable rapid development cycles.
• Conduct in-depth market analysis to identify feature gaps and improvements necessary for successful expansion into targeted regional markets.
• Enhance UX/UI to improve user flows, navigation, and overall user experience, ensuring alignment with regional user expectations.

• WebRTC and GSM-based real-time voice and video communication capabilities.
• Multiple communication channels including voice calls, video calls, messaging, and voicemail.
• User contact directory for efficient user management and connection.
• Camera on/off toggle and full video calling support.
• Cross-platform support for Android and iOS devices with robust performance.
• Automated end-to-end testing covering all app functionalities.
• Proactive bug tracking, resolution, and regression testing workflows.
• UX/UI design enhancements for improved user journeys and interactions.
• Prototyping and documentation of user flows for key features.

• Third-party identity and contact directory services
• Carrier or telephony network systems for GSM connectivity
• Test automation and CI/CD pipeline tools
• Market research and analytics platforms for regional insights

• App stability with less than 5 inbound issue escalations per month post-deployment
• Automated test coverage comprehensively across app modules to catch bugs early
• Reduce app crashes by at least 50% within the first quarter
• Scalable architecture supporting increased user load, accommodating growth into new markets
• Ensure data security and privacy compliance in line with regional regulations

The project aims to significantly improve app stability and reliability, reducing crashes and bugs by approximately 50%, while automating testing to ensure ongoing quality. These improvements are expected to lead to increased user satisfaction, a reduction in operational issues, and an enablement of the client’s strategic expansion into new regional markets, boosting user acquisition and market competitiveness.