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Enhanced Mobile Ticket Purchasing Platform for Cinemark

coderio.com

Hospitality & leisure

Customer Friction in Ticket Purchasing

Cinemark customers experience friction and inefficiencies during the ticket purchasing process, leading to potential frustration, abandonment, and reduced customer satisfaction. The existing process lacks seamlessness and could be improved to enhance user experience and drive repeat business.

About the Client

Cinemark Holdings, Inc. is a leading theatrical exhibition company operating a large chain of movie theaters across the U.S. and Latin America, focused on providing premium entertainment experiences.

Project Goals

Improve user satisfaction with the ticket purchasing experience.
Increase the efficiency of the ticket purchasing process.
Reduce customer support inquiries related to ticket purchasing.
Drive repeat ticket purchases and increase sales.
Enhance Cinemark's brand reputation for customer-centricity.

Functional Requirements

Improved showtime browsing and filtering capabilities.
Interactive seating maps with real-time availability.
Simplified checkout process with multiple payment options.
User account management for saved preferences and purchase history.
Mobile-first design for seamless access on all devices.
Integration with Cinemark loyalty program.

Technology Preferences

UX/UI Design principles

A/B Testing methodologies

Modern web and mobile development frameworks

External System Integrations

Cinemark's existing ticketing system
Payment gateway providers (e.g., Stripe, PayPal)
Cinemark's CRM system
Loyalty program database

Non-Functional Requirements

Scalability to handle peak traffic during popular showtimes.
High performance and fast loading times.
Robust security measures to protect user data.
Accessibility compliance (WCAG guidelines)
Cross-browser and device compatibility.

Expected Business Impact

This project is expected to result in increased customer satisfaction, improved user retention, higher sales, reduced operational costs (fewer help center calls), and enhanced brand perception. By streamlining the ticket purchasing experience, Cinemark can create a more enjoyable and convenient experience for its customers, leading to long-term loyalty and growth.