The client faces difficulties in maintaining high learner engagement, with current platforms lacking effective gamification and personalized interfaces. Educators struggle with cumbersome course creation, content management, and analytics, leading to inefficiencies and reduced learner retention. Additionally, the absence of a cohesive brand identity hampers market positioning and user trust.
A mid-sized educational technology company seeking to improve learner engagement and streamline course management through a modern, user-centric platform.
The implementation of this LMS is projected to significantly increase learner engagement, targeting over a 78% user engagement rate, with an 81% engagement rate in learner activities. Educator efficiency will be improved through streamlined content creation and management tools, leading to higher satisfaction scores. The platform’s scalable and user-centered design will support customer retention, aiming to keep churn below 15% and achieve a net promoter score (NPS) of at least 70 within the first year, positively impacting market positioning and revenue growth.