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Enhanced Ecommerce Platform with Loyalty Program and Marketing Features
  1. case
  2. Enhanced Ecommerce Platform with Loyalty Program and Marketing Features

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Enhanced Ecommerce Platform with Loyalty Program and Marketing Features

snotor pro
Consumer products & services

Challenges

Blithe Cosmetic required an enhanced ecommerce platform to improve customer engagement, retention, and sales. Key challenges included the lack of a robust online loyalty program integrated with social media platforms (TikTok and Instagram), limited blog functionality, and the need for improved discount and promotion capabilities to drive conversions.

About the Client

South Korean ecommerce company specializing in innovative skincare products with a focus on 'antipolluaging' solutions for modern urban consumers.

Objectives

  • Develop and implement an engaging online loyalty program integrated with TikTok and Instagram.
  • Enhance the website's blog section to improve content marketing efforts.
  • Implement flexible bundling discounts and promotional offers.
  • Introduce a subscription model to increase recurring revenue.
  • Improve website performance and reduce abandoned checkouts.
  • Increase overall website sales and customer lifetime value.

Functional Requirements

  • Social media-integrated loyalty program (TikTok & Instagram points)
  • Subscription management (subscribe & save functionality)
  • Bundling discounts and promotions
  • Advanced product filtering options
  • Enhanced blog management system
  • Discount code implementation
  • Image optimization and management

Preferred Technologies

Shopify
Web App

Integrations Required

  • TikTok API
  • Instagram API

Non-Functional Requirements

  • Scalability to handle increasing traffic and sales volume
  • High website performance and fast loading times
  • Secure payment gateway integration
  • Responsive design for optimal viewing on all devices

Expected Business Impact

This project is expected to significantly improve Blithe Cosmetic's business performance by increasing sales, reducing abandoned checkouts, improving customer retention through a robust loyalty program, enhancing customer engagement through improved content marketing, and solidifying its position as a leader in the antipolluaging skincare market. It will also provide a competitive edge through innovative features and improved customer experience.

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