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E-commerce Website Development with End-to-End Ecommerce Functionality for Bridalwear Label
  1. case
  2. E-commerce Website Development with End-to-End Ecommerce Functionality for Bridalwear Label

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E-commerce Website Development with End-to-End Ecommerce Functionality for Bridalwear Label

ahex.co
eCommerce
Retail
Fashion

Challenges

Namrita Chettiar needs a modern, user-friendly website with integrated e-commerce capabilities to improve user experience, increase traffic, boost conversions, update content, and enhance their brand identity. Existing challenges include meeting specific client requirements, balancing design and functionality, optimizing for search engines, ensuring cross-device compatibility, and thorough testing.

About the Client

Bridalwear label specializing in high-quality, contemporary Indian couture for the Bay Area elite and socialites, offering bridal wear, bridesmaids' dresses, and special occasion attire.

Objectives

  • Improve user experience through enhanced navigation, interactive elements, and mobile optimization.
  • Increase website traffic through SEO optimization and content marketing.
  • Boost online conversions by redesigning landing pages and streamlining the checkout process.
  • Update website content to ensure accuracy and relevance.
  • Rebrand the website to align with the brand's modern classic aesthetic.

Functional Requirements

  • Product catalog with detailed descriptions and high-quality images.
  • Secure online payment gateway integration.
  • User registration and login functionality.
  • Shopping cart and checkout process.
  • Order management and tracking.
  • Content management system (CMS) for managing website content.
  • Search functionality.
  • Mobile responsive design.

Preferred Technologies

Node.js
MySQL
MongoDB
Redis
Socket.io
HTML
CSS
Bootstrap3
Angular6
Sass
Git
JIRA
AWS
ElasticBeanStalk
S3
Route53
Amazon RDS

Integrations Required

  • Twilio (for SMS notifications)
  • Sendgrid (for email notifications)
  • LPAPI (for payment processing)
  • Bitgo wallets (for cryptocurrency payments)
  • ERC20/tToken integration (for cryptocurrency payments)

Key Non-Functional Requirements

  • Scalability to handle increasing traffic and transactions.
  • High performance and fast loading times.
  • Robust security measures to protect user data and financial transactions.
  • Accessibility compliance (WCAG).
  • Reliable uptime.

Estimated Impact

The new website will enhance Namrita Chettiar's online presence, improve customer engagement, drive sales growth through a seamless e-commerce experience, and strengthen brand recognition among its target audience. The ability to provide complete product descriptions and cost information will streamline the customer decision-making process.

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