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Ecommerce Platform Upgrade and Enhancement for Fashion Retailer
  1. case
  2. Ecommerce Platform Upgrade and Enhancement for Fashion Retailer

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Ecommerce Platform Upgrade and Enhancement for Fashion Retailer

radixweb.com
eCommerce
Retail
Fashion

Challenges with Legacy Ecommerce Platform

The existing Kentico Ecommerce portal (version 5.5) is experiencing limitations in terms of flexibility, user experience, and scalability. This hinders the company's ability to effectively manage its product catalog, engage with customers, and adapt to evolving market demands. Lack of multilingual support limits international expansion.

About the Client

A mid-sized fashion wholesaler seeking to enhance its online presence and improve customer experience through a modern and flexible ecommerce platform.

Project Goals

  • Upgrade the Kentico Ecommerce platform to version 7.0 for improved performance and functionality.
  • Enhance the user experience for both customers and administrators.
  • Improve product discoverability and navigation.
  • Enable multilingual support to cater to international markets.
  • Streamline the payment process through seamless PayPal integration.
  • Implement a feedback mechanism to gather customer insights and inform product development.

Core System Functionalities

  • Dynamic product catalog with detailed information and easy navigation
  • Dynamic photo album feature for showcasing products
  • Multilingual support for Arabic and English
  • Seamless PayPal payment processing
  • Public polling functionality for customer feedback

Technology Stack

Kentico Ecommerce 7.0
ASP.NET
C#
SQL Server

External System Integrations

  • PayPal Payment Gateway

Non-Functional Requirements

  • Scalability to handle increased traffic and product volume
  • High performance and fast loading times
  • Secure payment processing
  • Responsive design for optimal viewing on all devices

Expected Business Impact

The project is expected to improve customer satisfaction, increase online sales, expand into new markets, and enhance operational efficiency. The upgraded platform will provide a competitive advantage by offering a superior user experience and enabling the company to adapt quickly to changing market trends.

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