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E-commerce Platform Modernization for Sports Accessories Manufacturer
  1. case
  2. E-commerce Platform Modernization for Sports Accessories Manufacturer

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E-commerce Platform Modernization for Sports Accessories Manufacturer

instinctools.com
Manufacturing
eCommerce
Sports

Current E-commerce Limitations

High cart abandonment rate (74%), outdated checkout process, lack of prescription glasses ordering functionality, inefficient in-store pickup options, and poor website performance (slow load times, suboptimal catalog structure)

About the Client

Producer of sports glasses, shoes, and accessories seeking digital transformation of online sales channels

Key Project Goals

  • Reduce cart abandonment rate by 28% within 6 months
  • Improve website performance by 3000%+
  • Implement prescription glasses ordering system
  • Enable seamless in-store pickup functionality
  • Enhance customer satisfaction metrics by 18%

Core System Requirements

  • Multi-step checkout process optimization
  • RX prescription glasses ordering workflow
  • Store locator with inventory visibility
  • Dynamic product catalog with SOLR search
  • Automated user data population for logged-in customers

Technology Stack

Hybris platform
Hybris Commerce Accelerator
Solr search engine
Multistep Checkout Cockpit Framework

System Integrations

  • Payment gateway integration
  • Store inventory management systems
  • Customer authentication services

Non-Functional Requirements

  • 99.9% system availability
  • Sub-200ms page load times
  • PCI-DSS compliance
  • Scalable architecture for 10x traffic growth

Expected Business Impact

Projected 18% increase in customer satisfaction scores, 21% reduction in cart abandonment, and 3050% improvement in website performance metrics, leading to increased online sales conversion and brand loyalty

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