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High cart abandonment rate (74%), outdated checkout process, lack of prescription glasses ordering functionality, inefficient in-store pickup options, and poor website performance (slow load times, suboptimal catalog structure)
Producer of sports glasses, shoes, and accessories seeking digital transformation of online sales channels
Projected 18% increase in customer satisfaction scores, 21% reduction in cart abandonment, and 3050% improvement in website performance metrics, leading to increased online sales conversion and brand loyalty