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E-Commerce Platform Modernization for Eating Disorder Recovery Brand

incrediblevisibility.com

Health & Fitness

Medical

eCommerce

Digital Presence Challenges

Existing website suffers from poor mobile responsiveness, outdated design, and ineffective SEO strategy. High market competition requires stronger brand differentiation. Subscription-based pricing model creates accessibility barriers for recovery resources.

About the Client

Health tech company developing innovative tools for eating disorder recovery and body-positive health monitoring

Strategic Goals

Develop responsive, accessible website design
Implement SEO strategy for top market rankings
Create subscription-free pricing model
Enhance user experience for both patients and healthcare providers

Core System Requirements

Responsive, ADA-compliant website design
Intuitive navigation with role-based user interfaces
SEO-optimized content management system
Integrated health mission tracking dashboard
Secure payment gateway with one-time purchase option

Technology Stack

WordPress with custom theme development

JavaScript/React for interactive components

Google Analytics 4 integration

Google Search Console API

SEMrush/Ahrefs API for keyword tracking

System Integrations

Payment processing systems (Stripe/PayPal)
Health data tracking APIs
Email marketing platforms
Customer support chatbots

Quality Attributes

99.9% uptime SLA
Page load time < 2 seconds
WCAG 2.1 accessibility compliance
HIPAA-compliant data handling
Scalable cloud infrastructure

Business Impact Projections

Anticipated 250K+ monthly organic visitors with 98% conversion rate improvement. Expected top 3 search rankings for key recovery-related keywords. 40% reduction in customer acquisition costs through optimized digital marketing channels.