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E-commerce Platform Modernization and Performance Optimization

8allocate.com

eCommerce

Information technology

Retail

Legacy System Limitations

The client's existing e-commerce platform suffered from outdated technology stack, legacy codebase limitations, and inefficient DevOps processes. Migration challenges included maintaining traffic during transition, resolving React.js compatibility issues, and improving overall system maintainability while scaling business operations.

About the Client

Leading European e-commerce platform seeking technical modernization to enhance competitiveness

Modernization Goals

Migrate to modern technology stack while preserving business continuity
Implement DevOps automation for deployment efficiency
Optimize website performance and traffic metrics
Enhance code maintainability and scalability
Improve conversion rates through technical optimization

Core System Capabilities

Secure user authentication and consent management
Cookie compliance framework with preference persistence
Real-time analytics integration for traffic monitoring
Responsive front-end framework with Vue.js implementation
Bot protection and spam prevention mechanisms

Technology Stack Requirements

Java EE 1.8

Spring Framework

Docker containerization

Jenkins CI/CD

Apache Struts 2

REST/SOAP APIs

Knockout.js

System Integrations

Google Analytics 4
LinkedIn Marketing Solutions
Facebook Ads Manager
Cloudflare Bot Management
IBM WebSphere Application Server

Operational Requirements

99.9% system availability with failover mechanisms
Sub-200ms response time for core transactions
GDPR-compliant data handling
Horizontal scalability for traffic spikes
Automated security vulnerability scanning

Business Impact Projections

Anticipated 25-30% increase in website traffic retention during migration, 20% improvement in page load times, and 15% reduction in operational costs through DevOps automation. Expected CTR improvement of 27% through enhanced user experience and targeted advertising integrations.