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eCommerce Platform Enhancement for Luxury Fashion & Beauty Brand

apptension.com

Advertising & marketing

Fashion

Beauty

Resource Constraints and Scalability Challenges

Limited internal resources to execute strategic website design and user flow improvements while maintaining core creative operations. Need for specialized frontend development and product management expertise to scale the luxury brand project effectively.

About the Client

Lean global creative agency with ~100 employees specializing in luxury brand projects

Strategic Website Development and Market Expansion

Scale frontend development resources through team extension
Implement strategic user path improvements for conversion optimization
Launch global/localized eCommerce versions with industry-unique features
Establish ongoing maintenance and production support framework

Core eCommerce Platform Capabilities

User flow optimization tools
Localized website versions
Industry-unique product release features
Integrated project management workflows

Frontend and eCommerce Technologies

React

Angular

eCommerce platforms (Shopify, Magento)

System Integration Needs

Existing internal processes
Analytics tools
CRM systems

Operational Requirements

High scalability for traffic spikes
99.9% uptime reliability
Cross-browser compatibility

Enhanced Traffic Capacity and Market Reach

Platform capable of handling 10x traffic increase (5K daily users) with zero application failure risk, supporting global market expansion through localized website versions and unique product features.