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Jamar's existing static website (PDF catalog) is insufficient to meet modern customer expectations for online furniture shopping. They lack a scalable eCommerce platform that seamlessly integrates with their core business systems (pricing, inventory, payments) and supports an omnichannel experience. The existing system doesn't provide location-based pricing, advanced search, or a streamlined checkout process, impacting customer satisfaction and sales.
Jamar is a 60-year-old retail furniture store offering quality furniture and financial services (credit/loans) to families. They operate both in-store and are transitioning to a robust online presence.
The implementation of this eCommerce platform is expected to significantly increase Jamar's revenue by expanding its reach to a wider customer base. Improved customer experience will lead to higher conversion rates and customer loyalty. The integrated system will streamline operations, reduce manual effort, and improve data visibility, ultimately boosting the bottom line. The expansion to a native mobile app and enhanced user portal will further solidify Jamar's commitment to a modern omnichannel customer experience.