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E-commerce Platform Enhancement and Modernization

snotor pro

Retail

Consumer products & services

Challenges with Legacy E-commerce Platform

Aristocrat Kids' existing e-commerce platform, while functional, requires modernization to enhance user experience, improve operational efficiency, and support continued business growth. Key pain points include difficulties in maintaining the brand's unique aesthetic, managing complex product catalogs with unique visuals, and providing timely customer support. The existing system also needs upgrades to ensure compatibility with modern payment processing standards.

About the Client

Exclusive children's clothing retailer with a strong brand identity focused on fairytale-inspired designs and a European, Asian, Middle Eastern, and US customer base.

Project Goals

Enhance the online shopping experience to better reflect the Aristocrat Kids brand and target audience.
Improve order management and customer service efficiency.
Modernize the platform with a focus on user-friendly design and performance.
Ensure seamless integration with modern payment processing systems.
Provide a scalable platform to support future business expansion and growth.

Functional Requirements

Advanced product catalog management with multilevel hierarchy and unique visual presentation capabilities.
Real-time order tracking and status updates for customers and administrators.
Automated order notification system for improved customer service.
Personalized product recommendations ('You May Also Like' feature) based on browsing and purchase history.
Secure and integrated payment processing (Stripe v7 compatibility).
User-friendly menu navigation and search functionality.
Admin panel for managing menu items, product categories, customer data, and system settings.

Preferred Technologies

jQuery

Hammer.js

Reveal.js

Slick

Integrations Required

Stripe Payment Gateway (v7)
PayumBundle (for payment processing)

Key Non-Functional Requirements

High performance and fast loading speeds.
Scalability to handle increasing traffic and product volume.
Robust security measures to protect customer data.
Responsive design for optimal viewing on all devices (desktop, tablet, mobile).
Accessibility compliance (WCAG).

Expected Business Impact

This project is expected to result in a significant increase in online sales, improved customer satisfaction, and enhanced brand perception. The modernized platform will provide a more engaging and user-friendly shopping experience, leading to higher conversion rates and increased customer loyalty. Improved operational efficiency will reduce administrative overhead and allow the team to focus on strategic growth initiatives.