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eCommerce Platform Enhancement and Feature Expansion for Liberty Flights

valor-software.com

eCommerce

Tourism

Travel

Challenges with Platform Scalability, SEO Performance, and User Experience

Liberty Flights experienced challenges related to platform scalability, particularly during peak traffic. Their legacy ASP.NET platform presented SEO limitations and required significant maintenance efforts. High bounce rates and suboptimal user experience on mobile devices were hindering conversion rates. Existing checkout process presented friction, leading to abandoned carts.

About the Client

Online store specializing in UK-made premium vaping devices and eLiquids, targeting global customers.

Project Goals

Improve website performance and scalability to handle fluctuating traffic.
Enhance SEO to increase organic visibility and search rankings.
Optimize user experience, especially on mobile devices, to reduce bounce rates and improve conversion rates.
Expand platform functionality with new features to enhance customer engagement and sales.
Streamline the checkout process to minimize cart abandonment.
Improve platform security and compliance.

Functional Requirements

Advanced product filtering and search functionality
Mobile-responsive design and user interface
Improved SEO features (e.g., schema markup, faster loading speeds)
Multibuy functionality with tiered pricing
Advanced order flow with retail and wholesale options
Push notification system for marketing and updates
Referral program with promotional codes
Integration with multiple payment gateways (Axxess Payments, HSBC, etc.)
GBG ID Scan integration for age verification
Robust admin panel for managing products, orders, customers, and content

Preferred Technologies

Nest.js

Typescript

Angular

Scully

Node.js

MS SQL

GCP

Required Integrations

GBG ID Scan API
Axxess Payments API
HSBC Payment Gateway API
Hotjar Analytics
Google Analytics

Non-Functional Requirements

High scalability to handle peak traffic loads
Improved website performance and loading speed
Robust security measures to protect customer data
High availability and uptime
Cost-effective infrastructure on GCP
SEO optimization for improved search engine rankings

Expected Business Impact

This project is expected to result in increased sales conversion rates, improved customer engagement, enhanced brand visibility through better SEO, reduced operational costs through optimized infrastructure, and a more scalable and robust platform capable of supporting future growth. The new features will streamline the purchasing process, minimize cart abandonment, and foster customer loyalty.