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eCommerce Platform Enhancement and Branding Overhaul
  1. case
  2. eCommerce Platform Enhancement and Branding Overhaul

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eCommerce Platform Enhancement and Branding Overhaul

koombea.com
eCommerce

Challenges with Online Shopping Experience

Southern Straps experienced a negative impact on its bottom line due to an undefined brand identity and an inflexible eCommerce website. Key issues included confusing navigation, lack of customer-facing functionality, poor product image rendering, difficulties with product sorting and filtering, and inadequate mobile responsiveness. These factors contributed to high cart abandonment rates and lost site traffic, hindering customer satisfaction and overall growth.

About the Client

Southern Straps is an online retailer specializing in high-end, custom-designed replacement watch straps for leading smartwatch brands, particularly Apple Watch. They offer both Italian leather and ballistic nylon options, leveraging a patent-pending spring bar system.

Project Goals

  • Enhance brand perception to reflect a sophisticated and professional image.
  • Improve the online shopping experience for increased customer satisfaction.
  • Increase conversion rates and online sales.
  • Reduce cart abandonment rates.
  • Improve website usability and navigation.
  • Implement a scalable and flexible eCommerce platform.

Functional Requirements

  • Improved product categorization and filtering.
  • Enhanced product image display.
  • Streamlined and optimized checkout process.
  • Mobile-responsive design.
  • Intuitive navigation with dropdown menus.
  • Robust search functionality.
  • Integration with Shopify platform

Preferred Technologies

Shopify
Responsive Design
HTML
CSS
JavaScript

Integrations Required

  • Payment gateway integration (e.g., Shopify Payments)
  • Shipping carrier integration

Key Non-Functional Requirements

  • Scalability to handle increasing traffic and sales volume.
  • High website performance and fast page load times.
  • Secure payment processing.
  • Accessibility compliance.

Expected Business Impact

By implementing these improvements, Southern Straps anticipates a significant positive impact, including a 30% increase in online sales, a 67.68% increase in quote requests, improved customer retention (17% return customer rate), and increased average time on page. The enhanced brand perception is also expected to translate into stronger brand loyalty and improved offline business opportunities.

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