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Ecommerce Platform Development for Retail Company

ahex.co

Retail

eCommerce

Challenges

The retail company faces challenges in data collection, consumer behavior analysis, lack of understanding of ecommerce trends, limited internal expertise for online retail strategy, and integrating large-scale data analytics with existing systems while ensuring data security.

About the Client

A retail company specializing in consumer products seeking to expand its online presence and improve its market strategy.

Objectives

Develop and implement a robust ecommerce platform.
Enhance the client's online market strategy.
Improve customer engagement and satisfaction through an optimized online experience.
Increase online sales and expand the customer base.
Leverage data analytics to inform business decisions and personalize customer experiences.

Functional Requirements

Product catalog with detailed product information and images
Secure user registration and login
Shopping cart and checkout process
Order tracking and management
Payment gateway integration (e.g., credit cards, digital wallets)
Customer account management (order history, profile updates)
Customer support portal
Reporting and analytics dashboard

Preferred Technologies

ASP.NET

MySQL

REST API

AWS

Git

Integrations Required

Payment gateway APIs (e.g., Stripe, PayPal)
Shipping carrier APIs (e.g., FedEx, UPS)
Analytics tools (e.g., Google Analytics)

Key Non-Functional Requirements

Scalability to handle increasing traffic and transactions
High performance and fast loading times
Data security and privacy compliance (e.g., GDPR)
Reliability and availability
Maintainability and ease of updates

Expected Business Impact

The development of the ecommerce platform is expected to significantly increase the client's online sales, expand its customer base, enhance customer satisfaction, and provide valuable data insights to improve its overall business strategy. The seamless integration of the platform will enable the client to operate efficiently and adapt to future market changes.