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E-commerce Platform Development for Premium Loudspeaker Retailer

instinctools.com

Manufacturing

Retail

Consumer products & services

Challenges in Scaling Loudspeaker Sales and Customer Engagement

Existing sales channels failed to adequately showcase product differentiation, support multilingual customer needs, or enable seamless online purchasing experiences for both registered and unregistered users, limiting market penetration.

About the Client

Canadian manufacturer and retailer specializing in high-quality, emotionally resonant loudspeaker systems for audiophiles

Objectives for E-commerce Implementation

Create immersive product presentation platform for single flagship model
Enable bilingual (English/French) customer journey
Implement frictionless checkout for guest and registered users
Support scalable sales growth through digital channel optimization

Core E-commerce Functionality Requirements

Interactive product configurator (color variants)
Dynamic specification display system
Dual-language content management
Persistent cart functionality
Address book for registered users
Guest checkout with order tracking

Technology Stack Preferences

React.js

Node.js

MongoDB

Shopify (or equivalent platform)

System Integration Requirements

Payment gateway API
User authentication service
Analytics dashboard

Operational Excellence Criteria

High-availability architecture
SSL encryption
Responsive design
SEO optimization
Load time under 2s

Expected Business Impact of E-commerce Implementation

Projected 200% increase in online sales within 12 months through enhanced product visualization, streamlined purchasing workflows, and expanded French-Canadian market reach, with potential for 30% growth in registered user base through account-based marketing features.