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E-Commerce Platform Development for a Multi-Category Online Retail Business
  1. case
  2. E-Commerce Platform Development for a Multi-Category Online Retail Business

E-Commerce Platform Development for a Multi-Category Online Retail Business

intuz.com
Retail
eCommerce
Consumer products & services

Identified Challenges for Online Retail Transformation

The client faces limitations in delivering a seamless and engaging online shopping experience across diverse product categories and markets. They lack a robust eCommerce infrastructure capable of handling high sku volumes, multi-language support, and integrated third-party logistics and payment services, resulting in reduced sales potential and customer satisfaction.

About the Client

A mid-to-large-sized retail company seeking to establish a comprehensive online shopping platform with multilingual support, advanced product filtering, and integrated third-party logistics and payment services.

Key Goals for the E-Commerce Platform Enhancement

  • Develop a user-friendly, multilingual eCommerce website and mobile applications supporting English and Arabic to cater to diverse customer regions.
  • Implement comprehensive product filtering, wish list, and multiple options per product features to improve personalization and product discovery.
  • Enable seamless integration with third-party payment gateways, shipping providers, SMS services, and marketing tools.
  • Create a custom admin panel for real-time product, order, and analytics management.
  • Integrate ERP systems for automated inventory, order processing, and supply chain management.
  • Achieve high visibility and sales through optimization of product data for external advertising channels like Google Shopping.
  • Ensure the platform supports a large SKU database (>7000 products) and multiple brands efficiently with high performance.

System Functional Specifications for the E-Commerce Solution

  • Multi-language support with an easily switchable interface (English and Arabic).
  • Responsive website and native mobile applications for iOS and Android platforms.
  • Advanced product filtering options based on categories, brands, pricing, sizes, and custom attributes.
  • Multiple product options per SKU (styles, colors, sizes).
  • Wishlist, product comparison, and user personalization features.
  • Integration with third-party payment providers offering EMI options and multiple payment methods.
  • Third-party logistics integration for order tracking, shipment management, and address validation.
  • Custom admin dashboard for inventory, product, order, and promotional campaign management.
  • Real-time analytics and reporting tools for operational insights.
  • Optimization for external advertising channels, such as Google Shopping listings.

Technical Stack and Architectural Approaches

React with Next.js for the frontend development
Tailwind CSS for styling and UI responsiveness
Robust backend architecture supporting scalable deployment
Mobile native applications for iOS and Android
ERP system integration for inventory and order automation
API-based integration with third-party logistics, payments, and SMS gateways

Essential External System Integrations

  • Third-party payment gateways for flexible transaction processing
  • Shipping and courier service APIs for real-time shipment tracking
  • SMS gateway for OTP verification and user notifications
  • Advertising channels such as Google Shopping API for product listing management
  • ERP system (e.g., customizable platform) for inventory and order automation

Critical Non-Functional System Attributes

  • High system availability and scalability to support large SKU volumes and peak shopping periods
  • Optimized system performance ensuring fast page load times and efficient response times
  • Secure transaction processing conforming to industry standards
  • Multilingual support with seamless language switching experience
  • Responsive design compatible with various devices and screen sizes
  • Compliance with regional data protection and privacy regulations

Projected Business Outcomes from the Enhanced E-Commerce Platform

The implementation of this comprehensive eCommerce solution aims to significantly increase online sales volume, improve customer engagement and satisfaction, and boost revenue by enabling efficient management of extensive product catalogs. Expected outcomes include a measurable increase in new user acquisition, higher session durations and engagement metrics, improved search visibility on external channels, and operational efficiencies through automated supply chain and inventory management, ultimately positioning the client as a leading online retailer in their target markets.

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