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E-commerce Content Management System Overhaul

sphereinc.com

eCommerce

Challenge

The client experienced significant delays in publishing website content due to a manual IT ticket process. This slow turnaround time hindered their ability to quickly respond to market trends, update product information, and manage website content efficiently, leading to lost opportunities and increased operational costs.

About the Client

A global retailer specializing in women's apparel and accessories seeking a streamlined content management solution for their website.

Objectives

Develop and deploy a user-friendly Content Management System (CMS) for the client's e-commerce website.
Reduce the time required to publish new website content by at least 80%.
Empower marketing and sales teams to independently manage website content without relying on IT support.
Improve website agility to quickly respond to changing market demands and customer preferences.
Reduce IT costs associated with content updates.

Functional Requirements

Content creation and editing with rich text formatting.
Content scheduling and version control.
User role management with defined permissions for content access and modification.
Integration with the existing e-commerce platform for product information synchronization.
Templating system for consistent website design.

Preferred Technologies

WordPress CMS

HTML

CSS

JavaScript

Integrations Required

Existing e-commerce platform (specify platform if known - e.g., Shopify, Magento)
Potentially CRM system for marketing data synchronization

Non-Functional Requirements

Scalability to handle increasing website traffic and content volume.
Performance optimization for fast page load times.
Security measures to protect against unauthorized access and data breaches.
User-friendly interface for ease of use by non-technical users.

Expected Business Impact

Implementation of the CMS is projected to result in significant cost savings (estimated at $1.2 million annually), increased employee productivity, reduced errors, faster time-to-market for new content, and improved customer satisfaction through a more dynamic and engaging online experience.