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Digital Transformation Platform for Enhanced Customer Engagement
  1. case
  2. Digital Transformation Platform for Enhanced Customer Engagement

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Digital Transformation Platform for Enhanced Customer Engagement

radixweb.com
Retail
eCommerce
Information technology

Current Operational Challenges

Legacy systems hinder personalized customer interactions, fragmented data across platforms reduces operational efficiency, and lack of real-time analytics capabilities limits proactive decision-making in a competitive retail environment.

About the Client

Multinational retail chain specializing in omnichannel commerce and customer experience innovation

Strategic Goals

  • Implement unified customer data management system
  • Enhance cross-channel marketing personalization
  • Improve inventory forecasting accuracy by 40%
  • Reduce operational costs by 25% through automation

Core System Requirements

  • AI-powered recommendation engine
  • Unified customer profile database
  • Real-time sales analytics dashboard
  • Automated inventory replenishment system
  • Omnichannel campaign management tool

Technology Stack

React.js
Node.js
MongoDB
AWS Lambda
TensorFlow

System Integrations

  • ERP system
  • Payment gateways
  • Third-party logistics APIs
  • Social media platforms

Performance Criteria

  • 99.9% system uptime
  • Sub-200ms response time
  • ISO 27001 compliance
  • Horizontal scalability

Business Impact Projections

Anticipated 35% increase in customer retention rates, $2.5M annual savings from operational efficiencies, and 20% faster time-to-market for new product launches within the first 18 months of implementation.

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