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Users faced unclear process navigation, limited visibility into support systems, and insufficient personalization in au pair-family matching. Mobile app adoption was hindered by preference for desktop interactions, while inconsistent digital interfaces reduced user confidence in decision-making.
A leading au pair agency connecting U.S. families with international childcare providers, part of EF Education First, focused on cultural exchange and affordable childcare solutions.
Streamlined digital journey expected to increase user satisfaction scores by 40%, accelerate au pair-family matching timelines by 30%, and boost mobile app engagement metrics by 50%. Centralized design system will reduce future development costs by 25% while enabling consistent brand representation across all digital touchpoints.