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Existing barriers to participation in O2 Touch Rugby include difficulty finding local sessions, lack of personalized experiences for players of varying skill levels, and insufficient tools to reward advocacy. Administrative tracking of session popularity and player engagement was also inefficient.
A collaboration between a telecommunications provider and national rugby organization to promote contactless rugby through digital innovation.
Projected 46% increase in venue utilization, 35% growth in monthly engagement, and 3,000+ active users within six months post-launch. Operators will gain real-time insights into regional participation trends while players benefit from personalized, accessible experiences.