Digital Platform Development to Expand Market Reach and Operational Efficiency for Handicraft Business

The client relies heavily on physical store sales within a limited locality, which restricts growth potential. They face difficulties in tracking extensive inventory, leading to stockouts and overstock issues, while manual order processing consumes significant time and effort. These challenges hinder the company's ability to meet increasing demand and operational efficiency objectives.

A mid-sized handicraft retailer specializing in handmade textiles, crafts, and artwork, aiming to expand beyond local sales and streamline operations.

• Achieve increased sales by enabling online sales channels to reach a broader customer base beyond the local vicinity.
• Implement automated inventory management to optimize stock levels, prevent stockouts, and reduce excess inventory.
• Streamline order management processes through digital workflows to enhance customer experience and operational efficiency.
• Reduce manual operational effort, improve resource utilization, and boost overall profitability.
• Enhance customer satisfaction through timely deliveries and effective issue resolution.

• Ecommerce website and mobile application enabling product browsing and online purchasing.
• Automated inventory management system tracking stock levels, issuing alerts for replenishment, and optimizing inventory turnover.
• Customer Relationship Management (CRM) system managing complete order lifecycle, delivery tracking, and customer communication.
• Order processing workflows integrating online and offline sales channels.
• Reporting and analytics dashboard for insights into sales, inventory, and customer data.

• Payment gateways for online transactions
• Shipping and courier service APIs for delivery tracking
• Inventory databases to synchronize stock levels across channels
• Customer communication channels for order status updates

• System scalability to handle increasing user load and transaction volume without performance degradation
• Robust security protocols to protect customer data and payment information
• High system availability with 99.9% uptime
• Responsive and user-friendly interfaces for desktop and mobile users

The project aims to significantly increase sales by broadening market reach through online channels, with a targeted growth of over 30%. Automated inventory management and streamlined order processing are expected to reduce operational costs and stock management errors, enhancing overall profitability. Improved customer experience and timely order fulfillment should lead to higher customer satisfaction and retention, positioning the business for scalable growth in the competitive handicraft market.