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Development of Scalable Media Content Distribution and Substitution System for Internet TV Platform

oxagile.com

Media

Telecommunications

Sports

Challenges in Scalable Content Delivery and Management

Existing infrastructure lacked scalability and fault tolerance to handle parallel processing of 300+ channel substitutions, geolocation-based content delivery, and regional ad replacement while maintaining uninterrupted streaming for growing user base.

About the Client

Canadian Internet TV service provider delivering online video content to underserved ethnic communities and sports audiences through 300+ broadcasting partners across 75+ countries

Platform Enhancement Goals

Build fully customizable content distribution and substitution system
Ensure fault-tolerant architecture with zero single point of failure
Support 300+ parallel channel substitutions and regional ad replacements
Implement geolocation-based content compliance with IP rights
Achieve seamless integration with CDN and third-party ad servers

Core System Capabilities

Content recording and timeshifting management
EPG/SPG data import and visualization
Channel substitution scheduling with WSX file management
Regional ad replacement (pre/mid/post-roll)
Geolocation-based content access control
Centralized service configuration and monitoring
Multi-CDN integration and distribution partner management
Comprehensive reporting dashboard

Technology Stack Requirements

Java/PHP (Struts/J2EE frameworks)

PostgreSQL (master-slave replication)

Windows Media Services

C/.NET components

AJAX frontend technologies

System Integration Needs

Content Delivery Network (CDN) infrastructure
Third-party ad servers
Broadcast partner distribution systems

Operational Requirements

Horizontal scalability for 10,000+ concurrent users
99.99% system availability with automated failover
Low-latency content substitution processing
Multi-tenancy support for broadcasting partners
Compliance with digital rights management (DRM)

Expected Business Impact

Enables 24/7 uninterrupted streaming for global audience, supports exponential growth in channel partnerships, improves ad revenue through targeted regional placements, and reduces operational costs through automated content management workflows.