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Development of Multiscreen Streaming Applications for Spirituality OTT Platform
  1. case
  2. Development of Multiscreen Streaming Applications for Spirituality OTT Platform

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Development of Multiscreen Streaming Applications for Spirituality OTT Platform

oxagile.com
Media
Health & Fitness

Challenges in Market Differentiation and User Engagement

Existing Android and Fire TV apps lacked modern UX features, faced market competition from specialized wellness platforms, and required accelerated expansion to attract new subscribers while maintaining technical quality.

About the Client

Digital wellness and self-development video streaming service targeting yoga and spirituality enthusiasts

Strategic Development Goals

  • Differentiate platform through feature innovation to attract new subscribers
  • Modernize user experience across mobile and TV interfaces
  • Accelerate time-to-market for multiscreen application deployment

Core System Capabilities

  • Advanced video search and thematic categorization
  • Offline video playback with progress synchronization
  • Dynamic interface theme customization
  • Seamless cross-device user authentication
  • Community comment networking system
  • Background audio playback functionality

Technology Stack Requirements

Java
Android
Amazon Fire TV
Groovy
Gradle

System Integration Needs

  • Payment gateways
  • User analytics platforms
  • Content delivery networks

Operational Requirements

  • Automated testing framework implementation
  • High-availability content streaming architecture
  • GDPR-compliant data security measures
  • Cross-platform performance optimization

Expected Business Outcomes

Projected 30% increase in subscriber acquisition through enhanced UX features, 50% reduction in deployment cycles via test automation, and establishment of market leadership position within the spirituality streaming niche serving 40,000+ active users.

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