Development of Multi-Platform Smart TV Applications to Enhance Nonprofit Educational Outreach

The organization faces limitations in reaching a broader audience for its educational videos and religious content. Its current legacy web platform restricts accessibility and user engagement, reducing potential viewer numbers and donations. The organization requires an effective solution to deliver content seamlessly across popular smart TV platforms, improve user experience, and increase viewership metrics.

A mid-sized nonprofit organization aiming to expand its digital educational content delivery and audience reach through smart TV platforms.

• Develop and launch smart TV applications compatible with major platforms including Samsung, LG, Amazon Fire, and Android TV.
• Achieve a fourfold increase in new viewer engagement across targeted smart TV devices.
• Increase new audience reach and content consumption by at least 3.4 times.
• Reduce overall development costs by leveraging code reuse across platforms, particularly for Android TV and Amazon Fire TV.
• Ensure the applications meet platform-specific performance and publishing guidelines.
• Enhance content navigation with features such as sorting by topic and speaker to improve user experience and retention.
• Perform comprehensive testing on real devices to ensure app stability, performance, and security before deployment.

• Multi-platform compatibility with major smart TV operating systems (Samsung Tizen, LG webOS, Amazon Fire OS, Android TV).
• Home screen that showcases featured content, categories, and personalized recommendations.
• Video player with capabilities to play, pause, resume, and seek videos smoothly.
• Content filtering and sorting options by topic, speaker, or other relevant categories.
• Simple and intuitive UI layouts tailored for large screens and remote-based interaction.
• Mechanisms for content updates and feature enhancements without disrupting user experience.
• Compliance with each platform’s publishing and performance standards.

• Content management systems for updating and categorizing educational videos.
• Analytics platforms to track viewer metrics, engagement, and app performance.
• Push notification services to inform users about new content or features.
• Existing legacy streaming infrastructure to ensure seamless content delivery.

• High responsiveness and low latency to ensure smooth video playback and navigation.
• Scalability to support increasing user base without performance degradation.
• Security protocols to protect content and user data.
• Compliance with platform-specific publishing restrictions and quality standards.
• In-app feedback and issue reporting features to facilitate continuous improvement.

Successful deployment of smart TV applications is expected to result in at least a fourfold increase in new viewer engagement, a significant expansion of the organization’s audience reach on targeted platforms, and a reduction in development costs through shared codebases. These improvements will enhance content dissemination, foster greater community involvement, and potentially increase donation inflow due to higher engagement levels.