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The client faced difficulties in prioritizing basic vs. advanced features, integrating social media sharing, implementing robust analytics for user behavior tracking, and designing a scalable subscription model while ensuring unrestricted content creation and moderation tools.
A startup aiming to create a short-form video platform with advanced social and live-streaming capabilities to compete with existing market leaders.
Kinktok aims to capture market share in the short-video industry through differentiated features like advanced moderation tools, seamless social sharing, and monetization options, driving user growth and creating new revenue streams via subscriptions and premium content.