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The company lacked a dedicated mobile application for ticket sales, hindering accessibility and potentially limiting its user base. Existing methods likely relied on web platforms, which may not offer the same user experience or convenience on mobile devices. A key challenge was designing an intuitive interface for selecting seats from a map/stadium layout while accommodating a large amount of information on a small screen.
A US-based retail company expanding its reach by offering online ticket sales for various events.
The development of this iOS application is expected to significantly increase user engagement and ticket sales, potentially leading to a 56% increase in the user base. The application will improve customer satisfaction by providing a convenient and user-friendly ticket purchasing experience. Optimized seat selection through interactive maps, combined with competitive pricing, will drive revenue growth. The platform will also support improved marketing and customer retention strategies through personalized event alerts and targeted offers.