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Development of Interactive Web Experience for Brand Engagement and Promotion

apptension.com

Gambling

Consumer products & services

Retail

Need for Engaging Campaign Hub & Traffic Management

Tweed faced the challenge of creating a central, engaging online experience for their "Don’t drive high" campaign, requiring a rapid development timeline to coincide with cannabis legalization. The campaign needed to effectively communicate responsible consumption messaging while simultaneously driving traffic and engagement.

About the Client

A leading Canadian cannabis company focused on providing high-quality cannabis products and a positive brand experience.

Project Goals

Create an immersive and engaging web experience to promote responsible cannabis consumption.
Increase brand awareness and positive perception of Tweed.
Drive traffic to the website and encourage user interaction.
Successfully manage anticipated traffic spikes following the campaign launch.
Provide users with helpful alternatives to driving under the influence.

Functional Requirements

Interactive bubble game using microphone and motion tracking.
Comprehensive list of 101 alternatives to driving high.
Integration with Uber to provide promo codes.
User account management (optional, for tracking progress or personalized recommendations).
Content management system for easy updates to the list of alternatives.

Preferred Technologies

React JS

WebAudio API

WebGL

ThreeJS

AWS (Lambda, RDS)

React Boilerplate

Integrations Required

Uber API for promo code distribution

Key Non-Functional Requirements

High Scalability (to handle traffic spikes)
Fast Page Load Times
Cross-Browser Compatibility
Secure Data Handling
Responsive Design (mobile-friendly)

Expected Business Impact

The project is expected to significantly increase brand awareness and positive perception of Tweed during a critical period (cannabis legalization). The immersive web experience will drive user engagement and promote responsible consumption, contributing to a positive brand image. Scalable infrastructure will ensure seamless user experience during high-traffic periods.