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Development of Integrated Mobile Application for International News Platform

ein-des-ein.com

Media

Information technology

eCommerce

Platform Integration and User Engagement Challenges

Existing web news portal requires seamless integration with a new iOS mobile application while maintaining brand consistency. Backend limitations hinder content synchronization, and complex content architecture creates navigation difficulties for users. Subscription monetization strategies must be implemented without compromising user experience.

About the Client

Multinational news organization delivering political, economic, and entertainment content from Ukraine in English through print and digital platforms

Key Project Goals

Create unified user experience across web and mobile platforms
Improve daily active user metrics through enhanced content discoverability
Implement non-intrusive subscription conversion mechanisms
Establish consistent brand identity through design system development
Enable global access to real-time Ukrainian news content

Core System Functionalities

Multi-stage onboarding process with content personalization
Real-time content synchronization with web portal
Hierarchical content organization with filtering capabilities
Persistent navigation menu with instant search functionality
Contextual subscription prompts with trial management
Date-range content archive with topic-based filtering
Cross-platform typography and design consistency

Technology Stack Requirements

Swift/UIKit for iOS development

RESTful API integration

Cloud-based content delivery network

Cross-platform design system framework

System Integration Needs

Existing web CMS integration
Payment gateway for subscriptions
Analytics platform for user behavior tracking
Push notification service

Performance and Quality Attributes

High-availability backend architecture
Sub-second content loading times
GDPR-compliant data handling
Scalable infrastructure for global users
Cross-platform UI consistency

Expected Business Outcomes

International release of the mobile application will expand global readership access to Ukrainian news content. Structured content navigation and strategic subscription prompts are projected to increase daily active users by 40% and subscription conversion rates by 25%. Unified design system implementation will strengthen brand recognition across platforms while backend optimizations ensure scalable growth for future feature expansion.