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Development of Integrated Construction Equipment Management and CRM Platform
  1. case
  2. Development of Integrated Construction Equipment Management and CRM Platform

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Development of Integrated Construction Equipment Management and CRM Platform

acropolium
Construction
Business services
Information technology

Challenges in Equipment Management and Customer Service Efficiency

The client faced operational inefficiencies due to decentralized construction asset management systems and customer service software. Key issues included lack of centralized equipment maintenance tracking, difficulty maintaining equipment condition records, inefficient customer communication channels, and manual processes for rental management and invoice tracking.

About the Client

A leasing company supplying heavy construction equipment to 100+ local businesses with 50+ employees

Strategic Objectives for Digital Transformation

  • Centralize equipment inventory management with real-time tracking capabilities
  • Implement automated maintenance scheduling and condition monitoring systems
  • Expand sales channels through social media integration (Facebook/WhatsApp)
  • Enhance CRM functionality for automated customer interactions and reporting
  • Reduce equipment downtime by 40% through proactive maintenance alerts
  • Shorten sales cycle duration by 30% via automated workflow optimization

Core System Capabilities

  • Centralized equipment database with technical specifications and lease status tracking
  • Maintenance scheduling calendar with automated alerts for inspections/repairs
  • Wear-and-tear monitoring system with critical maintenance notifications
  • Integrated CRM module for automated data collection and email communication
  • Facebook/WhatsApp chatbots for customer service automation
  • Interactive customer portal with rental status tracking and invoice history

Technology Stack Requirements

Node.js
React.js
AWS
Docker

System Integration Needs

  • Social media platform APIs (Facebook/WhatsApp)
  • Payment gateway integration
  • Cloud storage for document management
  • Third-party calendar synchronization

Operational Requirements

  • Scalable cloud architecture for 500+ concurrent users
  • 99.9% system uptime SLA
  • Role-based access control with GDPR compliance
  • Real-time data synchronization across distributed teams

Expected Business Transformation Outcomes

Implementation of this solution is projected to reduce equipment downtime by 47%, increase monthly deals by 40% through optimized CRM workflows, and shorten sales cycles by 33%. The integrated communication channels with chatbots will expand customer reach by 15%, while centralized data management will improve operational decision-making through advanced reporting on maintenance costs, turnover rates, and lease performance metrics.

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