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Development of Horse Racing Management Platform with Real-Time Engagement Features
  1. case
  2. Development of Horse Racing Management Platform with Real-Time Engagement Features

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Development of Horse Racing Management Platform with Real-Time Engagement Features

iqlance.com
Sports
Media
Business services

Challenges in Horse Racing Engagement and Information Accessibility

Lack of centralized platform for real-time horse racing updates, limited engagement tools for enthusiasts, and absence of behind-the-scenes access to industry operations. Existing solutions failed to simplify tracking of racehorses and professional activities while missing monetization opportunities.

About the Client

A sports technology company connecting horse racing enthusiasts with industry professionals through digital solutions

Platform Goals and Strategic Outcomes

  • Create centralized hub for horse racing information and tracking
  • Implement real-time updates for racehorse activities
  • Enhance user engagement through interactive content
  • Establish monetization channels for content creators
  • Facilitate professional networking within the industry

Core System Capabilities and Feature Set

  • Live streaming of training sessions and races
  • Social media integration for content sharing
  • Scheduled content publishing for professionals
  • In-app advertising revenue system
  • Behind-the-scenes content library
  • Health tracking dashboard for racehorses

Technology Stack Requirements

Swift
Node.js
MySQL

Third-Party System Integrations

  • Social media APIs (Facebook, Twitter, Instagram)
  • Payment gateway for ad revenue
  • Live streaming service (AWS Elemental)
  • Analytics platform (Google Analytics)

System Quality Attributes

  • Support 10,000+ concurrent live stream viewers
  • 99.9% platform uptime SLA
  • Role-based access control for sensitive data
  • Sub-200ms latency for tracking updates
  • Cross-platform UI consistency

Anticipated Business Outcomes

Expected 40% increase in user engagement metrics through real-time features, 25% revenue growth from digital advertising, and 50% improvement in professional networking activity within the horse racing industry. Platform will establish new monetization channels while providing actionable insights through data tracking capabilities.

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