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Development of High-Performance Online Art Marketplace
  1. case
  2. Development of High-Performance Online Art Marketplace

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Development of High-Performance Online Art Marketplace

apptension.com
eCommerce

Challenges with Existing Art Market Online Experience

The current online art buying experience is often perceived as elitist and lacking in visual fidelity. Existing platforms struggle to deliver high-resolution images and fast loading speeds necessary to replicate the experience of viewing art in a physical gallery ('white cube'). There is a need for a platform that is visually stunning, accessible to both seasoned collectors and first-time buyers, and offers a seamless online art purchasing process.

About the Client

An online retailer specializing in fine art by emerging artists, aiming to provide an accessible and premium art buying experience.

Project Goals

  • Develop a Minimum Viable Product (MVP) for an online art marketplace within a 6-month timeframe.
  • Create a high-performance website with exceptional image resolution and fast loading speeds.
  • Provide a visually immersive online art viewing experience, replicating the 'white cube' gallery experience.
  • Implement key features to enhance buyer confidence, such as a 'Preview in your space' feature.
  • Develop separate admin and supplier interfaces for efficient management of products and content.
  • Integrate with essential third-party services for payments, shipping, marketing, and data analytics.

Core System Functionalities

  • High-resolution image display of artwork
  • User-friendly browsing and search functionality
  • Secure online payment processing (Klarna integration)
  • Integration with shipping providers (Art Shipper)
  • ‘Preview in your space’ feature (image upload for virtual placement)
  • Custom checkout process
  • Admin interface for product and content management
  • Supplier interface for artist profile and artwork management
  • Customer account management
  • Marketing campaign management (Omnisend integration)
  • Integration with Google Analytics for performance tracking

Technology Stack

NextJS (Frontend)
NodeJS & ReduxJS (Frontend)
Django & Python + Wagtail CMS (Backend)
BigCommerce (eCommerce Platform)
BigQuery (SQL Inquiries)

Third-Party Integrations

  • Klarna (Payment Processing)
  • Art Shipper (Shipping Management)
  • Omnisend (Marketing Automation)
  • Google Analytics (Analytics)
  • BigCommerce Webhooks

Performance & Scalability

  • High website performance (fast loading speeds)
  • Scalable architecture to accommodate future growth
  • Secure platform for financial transactions
  • Responsive design for optimal viewing on various devices

Expected Business Impact

The successful launch of this platform will enable PLATFORM to establish itself as a leading online destination for fine art, reaching a wider audience and increasing sales. The enhanced user experience, fueled by high-quality visuals and innovative features, will drive higher conversion rates and improve customer satisfaction. The efficient admin and supplier interfaces will streamline operations and reduce management overhead.

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