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Development of E-commerce Platform with Dealer Integration for ElectroHarmonix

yslingshot.com

eCommerce

Consumer products & services

Gaming

Challenges in Direct Sales and Dealer Network Management

ElectroHarmonix lacked a functional e-commerce platform to facilitate direct consumer sales while maintaining collaboration with their dealer network. The absence of online sales capabilities hindered revenue opportunities and customer engagement.

About the Client

Manufacturer of innovative musical effects equipment, specializing in guitar pedals and audio technology.

Key Goals for E-commerce Transformation

Design and launch a modern, user-friendly e-commerce website
Conduct user research with musicians and dealers to inform design decisions
Implement backend logic to route orders to dealers for fulfillment
Ensure timely launch before Black Friday sales period
Provide quick access to product specifications and technical data

Core System Functionalities

Online product catalog with secure checkout
Dealer order routing and fulfillment interface
User personas for musicians and dealers
Dynamic product specification display
Sales analytics dashboard for inventory management

Technology Stack

WordPress

WooCommerce

System Integrations

Payment gateway integration (e.g., Stripe/PayPal)
Dealer management system API
Inventory tracking software

Non-Functional Requirements

High availability during peak sales periods (e.g., Black Friday)
Secure transaction processing
Scalable infrastructure for seasonal traffic spikes
Mobile-responsive design

Expected Business Outcomes

The new platform will enable direct-to-consumer sales while preserving dealer relationships, resulting in increased revenue streams, improved customer satisfaction through seamless purchasing, and enhanced operational efficiency in order management.