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Development of E-commerce Platform with Custom Specification Tools for Lighting Solutions Provider

diffco.us

eCommerce

Construction

Consumer products & services

Business Challenges

Need for a direct online sales channel to showcase and sell customizable lighting systems, combined with tools for architects to create tailored lighting specifications. Existing reseller network and physical showroom required digital expansion to increase market reach and support complex project requirements.

About the Client

Provider of advanced lighting solutions for commercial, residential, and architectural applications

Key Goals

Create a visually engaging e-commerce platform for product discovery and sales
Develop interactive tools for custom lighting specification generation
Integrate payment, shipping, and customer communication systems
Establish online presence to complement physical showroom and reseller network

Core System Requirements

Multi-product line storefront with dedicated landing pages
Interactive specification builder with real-time pricing
Comprehensive product catalog with technical documentation
Case study showcase for implemented projects
Shopping cart with component bundling for complete lighting solutions

Technology Stack

WordPress

WooCommerce

MySQL

PHP

System Integrations

Stripe
Sendgrid
UPS/USPS API

Quality Attributes

High-traffic capacity for seasonal sales periods
Fast page load times for rich media content
Secure transaction processing
Mobile-responsive design

Expected Business Outcomes

Enhanced customer experience through interactive product configuration, increased conversion rates from targeted product presentations, improved client satisfaction through seamless specification creation, and expanded market reach via direct-to-consumer sales channel while maintaining B2B capabilities.