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The client's MDM platform lacked a competitive audio player functionality, hindering its ability to attract and retain users in the saturated audio streaming market. Users required a convenient and reliable way to access music and audiobooks within the MDM system, especially on devices with limited internet connectivity. Existing solutions lacked features like in-app payment processing, local audio playback, and compliance with music provider APIs.
A US-based communications company providing a mobile device management (MDM) solution for organizations with strict security requirements, focusing on secure management of Android devices and communication services for end-users.
The addition of a custom audio player is expected to significantly enhance the MDM platform's value proposition, attract new customers, and improve user engagement. Early monetization through audio content sales and improved user experience will contribute to increased revenue and market competitiveness. Improved user satisfaction and retention will also be key outcomes.