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Development of CRM Integration Plugins for Reputation Management Platform

snotor pro

Business services

Information technology

Integration Challenges in Reputation Management Ecosystem

Existing systems require seamless data synchronization between CRM platforms (HubSpot, Zapier) and ProvenExpert's API to enable real-time product information analysis and metric visualization, while maintaining user-friendly interface standards.

About the Client

Online reputation service platform specializing in customer feedback aggregation across DACH region

Core Project Goals

Develop CRM plugins for HubSpot and Zapier integration
Enable automated product information delivery to customers
Implement real-time metric visualization capabilities
Establish scalable API synchronization framework

System Functionality Requirements

Plugin registration and connection configuration
Automated survey distribution via CRM systems
Individual survey URL generation
Webhook management interface
Review metrics dashboard (average score, review counts)
Event creation and data integration workflow

Technology Stack Requirements

Node.js

Fastify

External System Integrations

HubSpot API
Zapier Platform
ProvenExpert API

System Quality Requirements

High-availability API synchronization
Enterprise-grade data security
Scalable metrics processing architecture
Cross-platform compatibility

Expected Business Outcomes

Enhanced platform capabilities enabling 1M+ users to access real-time reputation analytics through integrated CRM workflows, with potential for 30% increase in customer engagement metrics and expanded market penetration in enterprise segments.