Development of CRM and API Integration Plugins for Customer Feedback and Review Analytics

The client faces challenges in effectively integrating review and product feedback data from various CRM systems and internal APIs. This limits their ability to provide comprehensive, real-time insights into customer satisfaction metrics, such as review scores and review volume, and hampers seamless data exchange between platforms, reducing operational efficiency and user experience.

A medium to large enterprise providing reputation management solutions, enabling clients to collect, analyze, and display customer reviews across multiple platforms.

• Develop plugins for integration with major CRM platforms and internal APIs to facilitate real-time data synchronization.
• Enable comprehensive collection and analysis of review metrics, including average review scores, review counts, and unpublished reviews.
• Create intuitive interfaces for users to view, analyze, and generate reviews and feedback metrics across integrated platforms.
• Ensure seamless, secure data exchange between the plugins, CRM systems, and internal analytics dashboards.
• Facilitate future scalability by allowing integration with additional CRM systems and expanding system functionalities.

• Plugin registration and configuration interfaces for linking with external CRM systems and internal APIs.
• Automated survey distribution feature with customizable survey URLs within connected systems.
• Webhook setup capabilities for real-time data updates and system triggers.
• Dashboard elements displaying key review metrics: average review score, total reviews, unpublished reviews.
• Technical synchronization modules to maintain consistent and secure data exchange with the internal review system.

• CRM systems (such as HubSpot, Salesforce, etc.)
• Internal review and feedback API
• Third-party survey and webhook services

• Scalable architecture to support an increasing number of integrations and users.
• High system availability with 99.9% uptime.
• Secure data transmission with encryption protocols for sensitive information.
• Responsive interface with minimal latency for real-time analytics.
• Compliance with relevant data privacy and security standards.

The implementation of these plugins and integrations will enable real-time, comprehensive customer feedback analysis, leading to improved review management efficiency and more informed decision-making. This will attract more users due to enhanced data visibility, ultimately increasing user engagement and revenue, with expected measurable improvements in review data accuracy and operational throughput.