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Development of Coretail Platform with Integrated CRM and ERP Systems
  1. case
  2. Development of Coretail Platform with Integrated CRM and ERP Systems

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Development of Coretail Platform with Integrated CRM and ERP Systems

diffco.us
Real estate
Retail
eCommerce

Startup Challenges in Platform Development

As a startup, Sharefront needed to rapidly launch a non-standard digital platform to validate its business model, integrate marketing/back-office operations, and build a customer base while delivering exceptional UI/UX within budget constraints.

About the Client

Pioneer in co-developing, promoting, and managing coretail properties by colocating D2C brands to optimize foot traffic and reduce retail costs

Key Project Goals

  • Develop a high-conversion UI/UX platform aligned with brand identity
  • Integrate CRM, marketing automation, and ERP systems
  • Implement data-driven user flow optimization
  • Create interactive educational content for user onboarding
  • Establish scalable infrastructure for rapid growth

Core System Capabilities

  • Four-step membership enrollment system
  • Interactive property-brand matching engine
  • Real-time consumer behavior analytics dashboard
  • Video-based business concept explainer
  • Automated marketing workflow integration
  • Dynamic pricing and revenue optimization module

Technology Stack

Symfony framework
React
HTML5
CSS3
AWS cloud infrastructure

System Integration Needs

  • HubSpot CRM
  • Marketing analytics tools
  • ERP systems
  • Payment gateways

Operational Requirements

  • High scalability for traffic spikes
  • 99.9% system availability
  • GDPR-compliant data security
  • Cross-device responsiveness
  • Sub-2-second page load times

Expected Business Outcomes

Accelerated customer acquisition through optimized conversions, 30% reduction in operational costs via system integration, and 50% faster market validation cycles enabling rapid scaling of coretail locations.

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