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Development of Conversational Commerce Platform for Influencer-Driven Retail Sales

apptension.com

Retail

Consumer products & services

eCommerce

Business Challenges

Need to rapidly develop an MVP for a conversational commerce platform under tight deadlines, with complex integrations between social media APIs (Instagram/YouTube), payment systems (Shopify/Stripe), and custom chatbot workflows. Limited existing resources for conversational commerce solutions require significant custom development.

About the Client

A platform connecting cosmetics retailers with social media influencers to enable direct product sales through tagged content

Key Goals

Create a minimum viable product for influencer-retailer product tagging and sales
Develop scalable frontend/backend architecture for rapid deployment
Implement seamless social media and payment integrations
Establish efficient authentication workflows for multi-platform users

Core System Requirements

Influencer product selection dashboard
Retailer inventory management interface
Instagram/YouTube content tagging integration
Facebook Messenger chatbot for purchases
OAuth-based multi-platform authentication

Technology Stack

Django (backend)

React + Redux (frontend)

Elasticsearch (product search)

D3.js (data visualization)

Python Social Auth (authentication)

External System Integrations

Instagram API
YouTube API
Shopify Payments
Stripe API
Facebook Messenger Platform

Operational Requirements

High scalability for social media traffic spikes
Sub-second response times for chatbot interactions
Secure payment processing compliance
Cross-platform authentication reliability

Expected Business Impact

Enables instant product discovery and purchase through influencer content, reducing conversion friction while providing retailers measurable ROI through influencer partnerships. Rapid MVP delivery ensures market validation within 4-6 weeks.