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UNHCR faced the challenge of fostering direct, secure communication between refugees and donors to enhance mutual understanding, shift attitudes, and demonstrate the impact of donations. Existing communication channels lacked directness and often filtered information, hindering genuine connection and engagement. There was a need for a platform that prioritizes refugee safety and provides a safe space for meaningful interaction.
International organization dedicated to protecting refugees worldwide, providing assistance and seeking durable solutions to displacement.
The application is expected to significantly enhance UNHCR's ability to connect with refugees, foster empathy and understanding, and increase private sector donations. By providing a safe and secure platform for direct communication, the app has the potential to shift attitudes, demonstrate the impact of donations, and ultimately improve the lives of refugees. The app’s unique approach has the potential to serve as a model for humanitarian organizations seeking to leverage technology for social good.