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Development of Binary Marketing Management System (BMMS) for Sales & Marketing Automation
  1. case
  2. Development of Binary Marketing Management System (BMMS) for Sales & Marketing Automation

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Development of Binary Marketing Management System (BMMS) for Sales & Marketing Automation

ahex.co
Advertising & marketing
Financial services
Information technology

Challenges in Sales & Marketing Operations

The client faces inefficiencies in manual agent registration processes, error-prone bookkeeping systems, and lack of automated incentive calculations. These challenges hinder operational scalability, increase administrative overhead, and create potential security risks in managing sensitive financial data for marketing agents.

About the Client

A marketing technology company specializing in multi-level marketing solutions requiring a scalable platform to manage agent networks and financial incentives.

Project Goals for BMMS Development

  • Implement a secure web-based agent registration system
  • Automate bookkeeping and incentive calculation processes
  • Create an intuitive user interface for rapid adoption
  • Ensure data security and fraud prevention mechanisms

Core System Functionalities

  • Web-based agent registration with document verification
  • Automated multi-level incentive calculation engine
  • Real-time account management dashboard
  • Product inventory and delivery tracking system
  • Advanced reporting with performance analytics
  • Role-based user authentication and access control

Technology Stack Requirements

PHP Laravel framework
MySQL database
HTML5/CSS3 frontend
RESTful API integration
Windows Server hosting

System Integration Needs

  • Payment gateway integration for commission payouts
  • Third-party identity verification services
  • Cloud storage for document management

Performance & Security Requirements

  • High-availability architecture with 99.9% uptime
  • GDPR-compliant data encryption
  • Scalable infrastructure for 10,000+ concurrent users
  • Response time under 2 seconds for critical operations

Expected Business Impact of BMMS Implementation

The new system will reduce administrative overhead by 60%, eliminate calculation errors in incentive payouts, and enable 24/7 agent onboarding. This will result in 30% faster operational scaling, improved agent retention through transparent financial tracking, and enhanced compliance with financial regulations through automated audit trails.

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