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Development of Automated Patient Engagement and ROI Analytics Platform for Dental Practices
  1. case
  2. Development of Automated Patient Engagement and ROI Analytics Platform for Dental Practices

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Development of Automated Patient Engagement and ROI Analytics Platform for Dental Practices

oxagile.com
Medical
Health & Fitness

Business Challenges in Dental Practice Marketing

Existing marketing tools lacked automation for patient engagement, ROI tracking capabilities, and integration with dental practice management systems. Competitive pressures required enhanced functionality to justify premium pricing and expand market share.

About the Client

U.S.-based SaaS provider offering practice management and marketing solutions for dental professionals

Key Project Objectives

  • Enable multi-channel marketing campaign automation
  • Implement patient reactivation and new patient acquisition workflows
  • Develop HIPAA-compliant ROI analytics with 10+ key metrics
  • Ensure seamless integration with major dental PMS platforms
  • Create intuitive campaign configuration wizards for non-technical users

Core System Functionalities

  • Real-time synchronization with dental PMS systems
  • Automated SEO/PPC campaign execution engine
  • Customizable postcard template builder with Lob integration
  • Multi-channel communication (email, SMS, voice, postcards)
  • 360-degree analytics dashboard with ROI visualization
  • Background automated campaign triggers based on patient data
  • Three-step campaign setup wizard for marketing managers

Technology Stack Requirements

Go
Node.js
React
Symfony
PostgreSQL

System Integration Needs

  • Carestream
  • Dentrix
  • Eaglesoft
  • Lob
  • Twilio
  • Mailjet

Non-Functional Requirements

  • HIPAA compliance for healthcare data protection
  • High-traffic system scalability (1,000+ concurrent campaigns)
  • Real-time data synchronization with PMS systems
  • Role-based access control with multi-factor authentication
  • End-to-end data encryption (AES-256)

Expected Business Impact

Anticipated 12-30% increase in campaign conversion rates, 40% reduction in campaign setup time, and improved operational efficiency through automated patient engagement workflows. Enhanced analytics capabilities expected to improve ROI visibility by 60% and support data-driven marketing decisions.

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