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The agency faces difficulties maintaining real plants due to time/resource constraints for watering and monitoring environmental conditions. Fake plants fail to provide air purification benefits (CO2 reduction, toxin removal) demonstrated by NASA studies, while manual plant care would require dedicated staff and compromise air quality improvements.
Creative agency focused on sustainable office environments
Implementation of Project CERES will improve indoor air quality by reducing CO2 levels from 350ppm to target 250-350ppm range while decreasing plant maintenance labor by 80%. The system will enable 100% real plant adoption over artificial alternatives, achieving NASA-recommended toxin reduction benefits without additional staff requirements, while creating a scalable solution for commercial office environments.