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Development of AR-Powered Virtual Try-On Mobile App for Jewelry Retailer

empat.tech

Retail

eCommerce

Challenges in Digital Jewelry Retail Experience

Inability to replicate the tactile and emotional experience of in-store jewelry shopping, leading to low online conversion rates. Difficulty helping customers visualize products accurately in digital format while maintaining visual consistency and app performance.

About the Client

A jewelry retail brand with physical boutiques seeking to expand digital sales through immersive technology

Objectives for AR Virtual Try-On Solution

Create realistic AR jewelry try-on experience using smartphone sensors
Increase online purchase confidence and conversion rates
Expand digital customer reach beyond physical store locations
Integrate LiDAR technology for accurate 3D product visualization

Core Functionalities for Virtual Try-On App

AR-powered real-time jewelry try-on using LiDAR sensors
Cross-platform mobile app (iOS/Android) with React Native framework
Interactive product catalog with filtering and search capabilities
High-fidelity 3D jewelry rendering on user's body in real-time
Performance monitoring and analytics dashboard

Technology Stack Requirements

ARKit (iOS)

ARCore (Android)

LiDAR sensor integration

React Native framework

3D modeling tools (Blender/Unity)

System Integrations

Existing e-commerce platform API
Customer analytics tools (Serpstat)
Payment gateway integration
Cloud storage for 3D assets

Non-Functional Requirements

Sub-200ms latency for AR rendering
99.9% uptime SLA
GDPR-compliant data handling
Cross-device compatibility testing
Scalable cloud infrastructure

Expected Business Impact of AR Virtual Try-On App

Projected 3.9x increase in online conversion rates through immersive AR experience, enhanced customer confidence in digital purchases, and expanded market reach through innovative technology adoption. AI integration roadmap for 2D-to-3D model conversion will further reduce production costs and improve scalability.