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Development of Android TV STB Application for Enhanced Telecom TV Services

oxagile.com

Telecommunications

Media

Information technology

Challenges in Scaling TV Services and Modernizing Legacy Infrastructure

Legacy codebase hindering feature implementation, need for third-party service integrations to extend functionality, and requirements to scale monetization through ad insertion and whitelabeling while maintaining seamless user experience across devices.

About the Client

Telecom operator expanding into online TV services via Android TV STB devices

Strategic Goals for Service Expansion

Launch online TV services for fiber network subscribers
Develop whitelabel STB app solutions for SME operators
Enhance content monetization through targeted advertising
Deliver unified viewing experience across Android TV/Fire TV devices

Core System Capabilities

Live TV streaming with startover functionality
72-hour catchup TV programming
Server-side personal video recording (NPVR)
Video-on-demand library with metadata descriptions
Personalized content discovery (Favorites/Watchlist)
Advanced EPG with miniEPG navigation
Parental controls by content category
Closed captioning support
Customizable film category filters

Technology Stack Requirements

Android TV SDK

Single Activity architecture

Google Assistant integration

APK packaging format

System Integration Needs

Third-party backend services
MAC address-based authorization
Extended metadata retrieval APIs
Operator Tier program compliance modules

Operational Requirements

Cross-device compatibility (Android TV/Fire TV)
Seamless background/fullscreen playback transitions
Scalable ad insertion infrastructure
Secure content delivery framework

Expected Business Outcomes

Increased subscriber retention through enhanced UX features, 30% revenue growth from whitelabel partnerships, 25% improvement in ad monetization effectiveness, and 40% reduction in service deployment time for new operators.