Development of an Omnichannel Catalog and Ordering Platform for Senior Consumers

A retailer operates without physical stores, relying solely on mailed catalogs and phone orders to reach its predominantly elderly customer base. This approach limits customer engagement, hampers order efficiency, and constrains scalability, necessitating a more dynamic and accessible sales platform tailored for senior consumers.

A large retail enterprise specializing in direct-to-consumer catalog sales, primarily serving an elderly demographic with mail and phone order operations.

• Implement a comprehensive digital platform to facilitate online browsing, ordering, and communication for elderly customers.
• Enhance the ordering process through a user-friendly interface optimized for senior users accessing via desktop and mobile devices.
• Improve operational efficiency by integrating catalog management with a centralized order processing system.
• Increase customer engagement and satisfaction, aiming to boost repeat orders and expand market reach.

• User-friendly web and mobile interfaces optimized for accessibility for elderly users.
• Interactive digital catalogs reflecting current clothing brands, with dynamic updates.
• Multiple ordering options including online, phone, and possibly assisted ordering features.
• Secure user authentication and profile management.
• Order tracking and history management for repeat customers.
• Integration with inventory and logistics systems to ensure real-time stock updates and delivery scheduling.
• Analytics dashboard for sales trends, customer preferences, and operational metrics.
• Content management system for easy catalog updates and communication.

• Inventory management systems for real-time stock updates
• Logistics and delivery scheduling platforms
• Customer relationship management (CRM) system
• Analytics and reporting tools

• System scalability to handle increasing user base and catalog updates
• High system availability with 99.9% uptime
• Data security compliant with industry standards
• Accessible interfaces following ADA and WCAG guidelines
• Performance targets ensuring page load times below 3 seconds

The implementation of a digital catalog and ordering platform is expected to significantly increase customer engagement, improve order efficiency, and drive revenue growth. Targeted metrics include a 30% increase in repeat orders, enhanced customer satisfaction scores, and expanded market penetration among elderly consumers through accessible digital channels.